PretoriaSmile is a leading orthodontics practice with two locations in South Africa. The main website focuses on providing relevant content about the brand and product experience. However, to reach online consumers looking for information about braces, cleft palate nam and Invisalign. PretoriaSmile decided to educate through enriched content via blog posts.
With the help of the Lerato B Group team, PretoriaSmile Orthodontics was able to launch their blog and the first post increased the visibility of non-branded keywords. This also helped the team expand the brand’s content strategy from focusing only on core brand content keywords to capturing new traffic with a data-driven, SEO-focused, topical content strategy.
In 6 months, their website accrued an additional 100K organic impressions with a clickthrough rate of 2.5%. The team is now using link-building strategies to improve rankings for all new blog content.